Collective Memory - The House of Curios

Collective memory (noun): the memory of a group of people, passed from one generation to the next In our understanding, collective memory is far from an intangible thing. It is touchable. Visible. Usable. Edible. Smell-able. Collectable and Memorable.The concept comes from a collective cultural mindset that values local identity over global homogenization, originality over cliche, and quality over quantity. Founded by a Vietnamese duo of travel writer and photographer, the concept for Collective Memory emerged from a shared enthusiasm for Vietnamese culture. While constantly on the move for assignments, the creators use these opportunities to scour the country for the best products that Vietnam can offer.